Hi PVX,

There's a major effort underway to find other ways than advertising to keep websites in business. But since most people don't pay for subscriptions and Patreon and Flattr aren't yet in wide use, ads are it until something better comes along.

To your first point, some other ad blockers adopt a "take no prisoners" approach to ad blocking. They block more ads, but their methods often break websites. From a user experience perspective, it could be argued that that's a faulty product. :) In contrast, we try to find a balance between sustaining the web we all love and providing a good user experience. The vast majority of our users agree with this approach.

To your second point, we do include the Acceptable Ads program as a filter list in AdBlock. We give users the opportunity to disable it with one click when they install AdBlock, and it can also easily be disabled in AdBlock's options. Why do we make it opt-out? Well, it goes back to that balancing act again.

All that said, we understand that there are folks who just don't want to see ads, no ifs, ands, or buts. We're okay with that. Other ad blockers will probably meet their needs better, and we're okay with that, too. :)

Thanks for giving AdBlock a try!

Rhana Cassidy
AdBlock Community Manager